The first choice for
strategy and fundraising
In our previous article on Individual Giving (IG), we explored current trends in donor behaviour, the growing role of technology and the importance of adapting approaches when engaging younger audiences.
For many charities, Individual Giving (IG) in its various forms represents the largest share of voluntary income. Even where this is not the case, it remains a critical funding stream.
The most fundamental tool in fundraising and one which underpins all your activities (or should do) is your case for support. So what is this and what should it include?
For most established charities, legacies are an important foundation of their income, providing a relatively steady funding stream
For many charities seeking funds, major gift fundraising is often one of the last areas to be developed or fully exploited.
Running a major appeal to buy, build or refurbish a church building can seem a daunting task. Many churches struggle to cover their running costs as it is...
For many charities, raising funds from trusts is a core part of their fundraising strategy, whether for revenue, capital funding or both. It is an important source of income with a good ratio of return and one well worth investing in.
For a fundraising team, a capital appeal can seem a daunting task. The place to start is with a funding feasibility study, as the secret of raising a large amount of money lies in careful preparation.
Prospect research has become a specialist field in its own right and is a key part of fundraising success. So what are the key issues to think about?
Would you like to receive regular email updates from Wootton George?