News & Blog

Successful fundraising depends not on short-term actions, but on a planned and sustained effort to maximise funding opportunities over time.

When planning your fundraising activities, and before you develop your next strategy, a good place to start is with a fundraising review.

As we stand at the start of the year and look ahead to the issues fundraisers will face, how should we respond to the opportunities and threats we see? 

Amidst all the recent political, economic, social and tech changes that impact fundraising, one issue that has escaped a lot of attention is the increasing trend towards outsourcing in the charity sector.

The appalling war in Ukraine and the terrible suffering of its people have filled our screens, airwaves and social media in recent days. We are all aware of what is happening and few cannot have been moved by the desperate scenes emerging from that country.

With all the recent shocks to fundraising income, charities that have a steady legacy income will be glad they have invested in legacy marketing in previous years. Yet many continue to lose out on legacies because they have never got round to developing a proper legacy strategy.

As we start another fundraising year, I am reminded of a challenging book by Tom Peters, entitled “Thriving on Chaos”. Published in 1987, the main thrust of the book was that our economies and societies are increasingly becoming chaotic

If you are looking for new ideas to engage with your donors and prospects in 2022, then why not ask them directly? Surveying your supporters is a great way to learn about why they give and how to increase your results.

With recent controversy involving questionable donations to a royal charity, to the Tory party and to the London Science Museum, it is clear that the public increasingly expects openness and transparency from recipients.