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strategy and fundraising
Fundraising can be a risky business and so it is important for fundraisers and trustees to be aware of these and take action to mitigate them. So what are the key risks and what can be done about them?
Assuming you have already addressed the other factors that determine your success in raising funds from trusts (such as the strength of your case for support, the presentation of your financial information, the quality of your stewardship etc), you are in a position to widen your pool of funders.
If your charity relies on trusts and foundations for some of its income, you will certainly be thinking how you can grow this source of funds in 2019. A common request we get is to help identify new prospects for clients and sometimes this is the right solution. However, it really is worth thinking through the other factors that drive your trust income
Every charity believes its work is important and is making an impact, but how do you know and how can you prove it? One way is to conduct an evaluation of your project, in order to build evidence about the value of your work and the way it is changing lives for the better.
The BIG Lottery Fund's announcement of a change of name for next year to the National Lottery Community Fund is only the most obvious and recent change to this important funder. Much else has also changed in recent months that applicants need to be aware of, as our Lottery specialist Claire Greenhalgh explains.
In today's competitive fundraising environment, what sets you apart from other charities? Is it your long track record, your effective work, your base or some other factor. One way to convey your appeal to donors and funders is by developing a really strong case for support.
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