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strategy and fundraising
The issue of how to cover your core costs is a thorny one that has challenged many organisations in recent years. It is hard enough to raise project costs, let alone core costs, so what are the ways in which fundraising charities can tackle this successfully?
"Fail to plan = plan to fail". This applies especially to fundraising, where the sustainability of an organisation depends not on short term actions, but on a planned and sustained effort to maximise funding opportunities over time.
Before launching a major appeal, it is common practice to reduce risk by firstly determining if a successful appeal is actually possible or not. The standard approach is to conduct a funding feasibility study to answer some key questions before a final decision is made
Finding the right consultant, especially for the first time, can be a challenging task. There are, after all, many companies and individuals out there selling advice and consultancy services. Most specialise in specific types of work, or in types of charity or causal areas. So how to find the right one to meet your needs?
Charities have long used anniversaries as an excuse for celebrations and publicity and why not? It can be a good excuse to make a splash and raise some money on the back of it. However, to make the most of it, you need to do more than just announce that you have existed for 10 years, 50 years or whatever.
Both experienced fundraisers, Gill and Simon had started their fundraising careers raising funds for a range of charities in the 1980's and 1990's. Having met via the Institute of Fundraising, they set up the company to help those charities that needed external advice and support to grow their income.
With all the fundraising regulatory changes this year and the increased focus on compliance, charities are rightly thinking about the legal use of data, including how long they should keep donor’s details on file, especially in relation to “lapsed” donors.
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