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strategy and fundraising
Charities have long used anniversaries as an excuse for celebrations and publicity and why not? It can be a good excuse to make a splash and raise some money on the back of it. However, to make the most of it, you need to do more than just announce that you have existed for 10 years, 50 years or whatever.
Both experienced fundraisers, Gill and Simon had started their fundraising careers raising funds for a range of charities in the 1980's and 1990's. Having met via the Institute of Fundraising, they set up the company to help those charities that needed external advice and support to grow their income.
With all the fundraising regulatory changes this year and the increased focus on compliance, charities are rightly thinking about the legal use of data, including how long they should keep donor’s details on file, especially in relation to “lapsed” donors.
The latest figures on UK legacy income from Legacy Foresight show an encouraging picture, with a total income in 2015 of £2.56 billion, representing 13% of all voluntary income to charities.
We are sorry to announce the death of one of our founders and former directors.
Gill Wootton. Gill, who died on November 10th 2016, was a life-long fundraiser, with a passion for good causes.
So it's goodbye to Brussels, but what are the implications for fundraising now? Impacts on charities will vary, depending on how they raise their money. However, if the Remain campaign's predictions are accurate, they will be dramatic and far reaching.
In recent weeks, we have seen several clients struggling to raise funds from grant makers because of issues in their accounts. These have included high reserves, high operating costs and deficits. These can be killer issues for many funders, So what can you do?
A recent review of the legacy pages of 25 hospices has not been an inspiring experience. Hospices do well for legacies (as you might expect) but visiting many of their websites makes you wonder.
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