The first choice for
strategy and fundraising
Finding the right consultant, especially for the first time, can be a challenging task. There are, after all, many companies and individuals out there selling advice and consultancy services. While some are generalists, most specialise in specific types of work (such as strategy, trusts, corporates, legacies etc) or in types of charity, certain locations or causal areas. So how do you find the right one?
Create a Brief
Start by deciding what you wish to achieve, when you need the work delivered and what your budget is. Then prepare a written brief describing your situation, the task in hand and your specific requirements. Clarity at this stage will give you the best chance of success later.
Be realistic about timescales. If you are expecting a consultant to start next week, you may well be disappointed, as the good ones will be busy. So give plenty of notice if you can.
Make a Shortlist
The next step is to identify three or four consultants and send them your brief. Ask around to see which firms other charities have used. Check their websites. Ring them and ask if they are interested. Be prepared to answer questions and to meet with them if they ask, so both you and they can get a proper feel for the task in hand. Ask for a costed proposal and make your decision based on a combination of experience, "fit", chemistry (you need to be able to work well with whoever you choose) and value. Take up references if you need to and don't just buy on price but on who is best placed to deliver a good result.
Another place to look is the Chartered Institute of Fundraising’s directory of consultants, although sadly this is no longer a searchable database, but just a long list of names, so it can be hard to spot the right consultant for your job.
No Spam Please
Avoid the temptation to send out your brief to 20 or 30 consultants, in the hope this will attract the best proposal. It won't, as many firms will not waste time on open tenders and the chances of finding the most suitable firm that way are slim. Instead, invest time engaging with a few good candidates and be willing to provide feedback to those you do not appoint. By taking this route, you have a good chance of finding the right consultant for your task.
Good Questions to Ask
Some questions to ask at the selection stage:
Sort the Paperwork
Once you have selected the best firm for the job, you will need to agree a contract with them. Most will have a standard contract for the type of work they are conducting and, if the work relates to fundraising, you will need to have one in place by law.
Once the assignment is underway, keep in regular touch with your consultant, as this will help both of you achieve a good outcome. Finally, when it is complete, do provide feedback, as this will help them to learn for next time.
By following this approach, you are best placed to achieve a good outcome for your project. Finally, there is more advice on working with consultants here.
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