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strategy and fundraising
In today's competitive fundraising environment, what sets you apart from other charities? Is it your long track record, your effective work, your
One way to convey your appeal to donors and funders is by developing a really strong case for support. This is the core document that sums up why your organisation deserves to be funded. But where should you start with this?
When helping write a case for support for a charity, we normally start with reviewing the vision, mission and values of the organisation. Sometimes these need first to be updated or strengthened, but they normally serve as a good starting point. In brief:
The next area to consider is how your work is different to or better than comparable offerings. Is it more effective, better value for money, more
Each of these elements gives valuable pointers for informing your case for support. They help to identify the essence of the organisation, what brand marketers call its "personality" or its DNA.
So once you have got under the skin of the charity in this way, what should you include in your case for support? The core content (and there is no single "right" way of doing this) typically includes:
Time spent in honing and testing your case for support will not be wasted. You will need to adapt it for different types of
If you need help in developing, improving or testing your case for support, please get in touch. We will be happy to help. You can call Simon George on 01785 663600 or email him on firstname.lastname@example.org
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