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Social Welfare Fundraising

Social welfare covers a vast array of charities which aim to improve the quality of life of individuals who are suffering or in need of support.

Many of these organisations rely on national or local government funding and are very vulnerable to changing priorities and funding patterns. However, with effective planning and investment, social welfare charities can increase their revenue income, build up their reserves and maintain a level of security that will ensure the future of their services.

As well as conducting revenue fundraising, social welfare charities sometimes also carry out major capital appeals for new buildings or equipment.

Social welfare fundraising typically covers the following areas:

  • Community fundraising
  • Individual giving
  • Legacy fundraising
  • Corporate fundraising
  • Major donor fundraising
  • Trust fundraising
  • Major capital campaigns across multiple sectors
  • Statutory funding bids and commissioning
  • National lottery fundraising
  • New media fundraising
  • Social Enterprise

Wootton George Consulting has many years' experience of working with a wide range of social welfare organisations with their fundraising at a local, regional and national level. The typical services that we have delivered include:

  • Fundraising audits or reviews (to identify the best opportunities and know where to invest)
  • Fundraising strategy development (to set out how best to exploit the opportunities)
  • Campaign planning support (e.g. to design a legacy campaign)
  • Social Enterprise Planning (to explore opportunities to generate new income through selling services)
  • Prospect research (e.g. screening of a database to identify potential major donors, or in-depth profiling of individual prospects)
  • Development of specific areas of fundraising (e.g. help to establish a trust fundraising or corporate programme)
  • Website and new media fundraising development
  • Direct marketing consultancy (e.g. to develop an individual donor fundraising programme)
  • Provision of hands-on support via our Fundraising Placements service

Social welfare fundraising has its own challenges with which we are very familiar. However, we know that it is usually possible with some planning and investment to increase support, as our clients will testify.

To discuss your social welfare fundraising needs, call us now on 01785 663600 for a free initial discussion.


View the Social Welfare Fundraising clients we have worked with

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