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Richer Lives - Why Rich People Give

This new book by Beth Breeze and Theresa Lloyd, published by the DSC, examines what it is that drives the wealthy to make large donations to good causes. What are their motivations and what expectations do they have of the causes they support?

This new book is a major contribution to our understanding of how wealthy people approach their giving and provides valuable insights into what drives their support. If you are developing a major donor programme, or considering doing so for your organisation, this new book would be a good investment.

Alongside the main authors are contributions from sector experts, including our very own Jeremy Sparkes, who supports Wootton George clients in preparing and operating major gift appeals. There is a lot of experience and sound advice here for £15.

To order a copy, visit www.dsc.org.uk/rl

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